The Codes of Gender
The Codes of Gender
The Codes of Gender Free Online HD on Lookmovie. Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
- Genre: Documentary
- Country: United States
- Director: Sut Jhally
- Cast: Sut Jhally,
Comment
Related Movies
- 2016
Elton John: A Singular Man
Elton John: A Singular Man6.22016HD
An in-depth portrait of British composer, pianist and singer Elton John, pop star and myth of modern culture.
![Elton John: A Singular Man]()
- 2021
Three Venus
Three Venus02021HD
Love and admiration in 16mm. The fusion a beauty that exists throughout three generations; my three Venus.
![Three Venus]()
- 2014
Turtle Power: The Definitive History of the Teenage Mutant Ninja Turtles
Turtle Power: The Definitive History of the Teenage Mutant Ninja Turtles7.42014HD
In the spring of 1984, a strange new comic book sat beside cash registers in select shops, too big to fit in the racks, and too weird to ignore....
![Turtle Power: The Definitive History of the Teenage Mutant Ninja Turtles]()
- 2026
The City
The City02026HD
Beyond the sensationalized stories dominating the news, real people share their unfiltered experiences of life in San Francisco, a city far more...
![The City]()
- 2016
Creating Gender Inclusive Schools
Creating Gender Inclusive Schools02016HD
What happens when you bring gender training to an elementary school? In Creating Gender Inclusive Schools the Peralta Elementary School in Oakland,...
![Creating Gender Inclusive Schools]()
- 2022
Men In Sync
Men In Sync02022HD
A short documentary exploring the gender inequality that male artistic swimmers are facing in the Olympics, including intimate interviews with...
![Men In Sync]()
- 1970
Jewelry Of India
Jewelry Of India61970HD
Mother India is home to many castes, tribes and religions and one common factor that brings this diverse country all together is Jewelry. Come...
![Jewelry Of India]()
- 2017
Cat Nation
Cat Nation6.72017HD
A journey into the unique, often bizarre, world of Japanese cat culture. Cat themed cafes, bars, temples, cat islands, cats with human jobs, cat...
![Cat Nation]()
- 1970
African Underground: Democracy in Dakar
African Underground: Democracy in Dakar01970HD
African Underground: Democracy in Dakar is a groundbreaking documentary film about hip-hop youth and politics in Dakar Senegal. The film follows...
![African Underground: Democracy in Dakar]()
- 2019
La Génération Salut les copains
La Génération Salut les copains82019HD
![La Génération Salut les copains]()
- 2020
The Social Dilemma
The Social Dilemma7.42020HD
This documentary-drama hybrid explores the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations.
![The Social Dilemma]()
- 2024
La Génération des Enfants du rock
La Génération des Enfants du rock82024HD
![La Génération des Enfants du rock]()
